Blog Authors
Andrew Gerber
Andrew Gerber is a Senior Consultant at Eigen X, specializing in Salesforce implementations, CRM strategy, and marketing automation across industries such as higher education, nonprofit, and finance. With a degree from Rutgers School of Business and certifications in Salesforce and Marketing Cloud, Andrew brings both technical depth and strategic insight to every engagement. Prior to joining Eigen X, he led business development and CRM initiatives at Innovairre, sharpening his expertise in project management, campaign strategy, and data-driven marketing. At Eigen X, Andrew is known for optimizing complex systems to drive client success through smart automation, scalable solutions, and user-focused design.
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Bala Kumaran
Certified Salesforce whisperer (5x) who's been turning coffee into code at Eigen X for the past 6 years. By day, I'm taming bulkified Apex triggers and crafting pixel-perfect LWC components that load faster than you can say 'System.debug()'. My debugging skills are so sharp, I sometimes find bugs before they even happen. Currently mastering the art of Boomi integration while maintaining a healthy relationship with my IDE. Always in debug mode when it comes to learning new technologies.
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Ben Potts
I am the Director of AI within the Project and Portfolio Management team at Eigen X. I specialize in applying AI and machine learning to streamline enterprise operations, improve forecasting, and automate decision-making. I have led projects across industries like finance and healthcare, building custom AI tools and integrating generative AI into client solutions. I am passionate about making AI practical and impactful through hands-on collaboration and strategic insight.
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Buyan Thyagarajan
Buyan Thyagarajan is a Principal and Salesforce Practice Lead at Eigen X, with over two decades of software development experience and over 75 Salesforce implementations across sectors, including higher education, manufacturing, and government. A recognized Salesforce MVP and Forbes contributor, Buyan is certified as an Application Architect and Marketing Cloud Champion with deep expertise in multi-cloud deployments, enterprise integrations, and data strategy. He has led global digital transformation initiatives involving complex system architectures, ERP integrations, and security frameworks for clients such as Safelite, Chemours, Rutgers University, University of Maryland, and public sector Agencies. Known for his strategic vision and technical leadership, Buyan helps organizations maximize the value of Salesforce to achieve scalable and sustainable outcomes. He runs a successful blog focused on Salesforce Architecture, IT performance, and Marketing Automation, and is passionate about improving IT performance.
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Caleb Zautner
I am a 5×‑certified Salesforce consultant with a background in software development. As Lead Senior Consultant at Eigen X, I excel in Sales Cloud, NPSP, and Health Cloud—and particularly enjoys building efficient automations within Salesforce. My blend of technical expertise and strategic insight enables him to streamline processes and deliver tailored solutions. Driven by a passion for innovation, I continually sharpens his skills to help clients maximize the power of Salesforce.
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Deval Patel
Deval Patel is a seasoned data and analytics leader with over a decade of experience driving enterprise-scale insights across industries. He specializes in building data strategies, modernizing platforms, and leveraging advanced analytics to solve complex business challenges. Currently serving as a Director of Data & Analytics, Deval brings a strategic mindset and hands-on expertise in cloud data architectures and team development. He’s passionate about transforming data into actionable intelligence that fuels innovation and growth.
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Gino Catena
Gino Catena is a Senior Consultant at Eigen X, bringing over a decade of Salesforce expertise across sectors like higher education, publishing, energy, and professional sports. With deep experience in Salesforce implementations, CPQ configuration, and Experience Cloud development, Gino specializes in building efficient, automated CRM systems tailored to client needs. Prior to joining Eigen X, he served as the Salesforce Administrator for the Philadelphia Flyers, where he led dashboard development and sales operations optimization. Known for translating complex technical requirements into streamlined solutions, Gino helps clients achieve impactful digital transformations with precision and clarity.
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Greg Buckley
I'm a data consultant and Senior Manager at Eigen X, where I lead analytics and data integration projects across healthcare, life sciences, nonprofit, and financial services sectors. I specialize in modern data stack solutions—Snowflake, dbt, Fivetran, and Tableau—to support commercial operations, marketing, and medical affairs teams. With deep experience in platforms like Veeva Nitro, Salesforce, and embedded analytics, I help organizations turn complex data into actionable insights.
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Jaedon Rineer
Jaedon Rineer is a Salesforce Consultant at Eigen X with a strong focus on automation, data architecture, and workflow optimization in the public, nonprofit, and higher education sectors. He is a certified Salesforce Advanced Administrator, Data Cloud Consultant, and Platform App Builder. Jaedon brings deep expertise in tools like Salesforce Flow, Informatica, FormAssembly, and Mailchimp to enhance CRM performance and streamline processes. He works extensively with Salesforce Experience Cloud, Nonprofit Cloud, Public Sector Solutions, and Government Cloud to build scalable, user-centered solutions tailored to mission-driven organizations. He holds a degree in Management Information Systems from Temple University and has successfully led technical engagements for clients including the NJ Department of Labor, California State University, and PA Humanities. Jaedon is passionate about aligning business goals with smart, scalable Salesforce solutions that deliver measurable impact.
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Jahnavi Kasaragadda
I am a skilled Salesforce Consultant with expertise in Sales Cloud, Service Cloud, and Data Cloud. She has extensive experience in Salesforce development, including Apex programming, Lightning Web Components (LWC), and integrations with third-party systems. I specialize in leveraging Data Cloud to create unified student profiles by consolidating data from multiple sources, enabling institutions to gain a 360-degree view of student interactions. My deep understanding of Salesforce architecture, automation, and data management allows her to design scalable solutions that enhance operational efficiency and user experience.
LinkedIn ProfileJohn Romano
John Romano is a Senior Manager at Eigen X with deep expertise in Salesforce architecture and process automation. With experience across more than 60 projects, John has led end-to-end implementations for clients in higher education, life sciences, tech, and nonprofits. He specializes in streamlining complex systems, integrating Salesforce with external platforms, and guiding teams through agile development cycles. Passionate about translating business needs into scalable technical solutions, John brings both strategic vision and hands-on leadership to every engagement.
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Kristin Voelz
I am a Salesforce & Subject Matter Expert at Eigen X, bringing 20 years of experience across multiple CRM platforms. Over the past 6.5 years, I have specialized in Salesforce consulting, following 15 years in higher education, where 7 years were dedicated to CRM-Focused work.
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Megan Jones
I am a seasoned Salesforce professional with over eight years at Eigen X, where I have led more than 50 successful Salesforce implementations across public and private universities and nonprofit organizations. My expertise spans the full project lifecycle—including project management, requirements gathering, business and technical documentation, user training, release management, configuration, and post-deployment support. I am highly regarded for my ability to design efficient business processes, solve complex problems analytically, and apply Salesforce technologies to drive operational excellence and data-informed decision-making. My leadership style blends deep technical knowledge with strategic business insight, consistently delivering impactful, results-driven solutions.
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Mike Camilleri
Michael Camilleri is a Marketing Cloud Manager at Eigen X with 8 Salesforce certifications and deep expertise in Salesforce's Marketing Cloud suite of tools. With experience across higher education, nonprofit, and consulting sectors, Michael helps organizations design and execute impactful, data-driven marketing journeys. He specializes in optimizing email deliverability, building dynamic content with AMPscript, and integrating complex multi-cloud environments. Known for his collaborative approach and technical versatility, Michael empowers clients to elevate their digital marketing strategies at scale.
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Nathan Vucovich
I am a Senior Consultant at Eigen X who specializes in delivering innovative data management and visualization solutions to Fortune 50 pharmaceutical companies and emerging startups. Since joining Eigen X in August 2021, I have developed Salesforce Aura portals, React-based applications, and dynamic Tableau dashboards that empower executive teams with actionable insights. I designed, deployed, and maintains Portal.Eigenx.com, a React platform that seamlessly integrates Strapi CMS with Tableau API to showcase custom data visualizations. My expertise spans Snowflake, Salesforce, React, and Palantir Foundry, enabling him to architect scalable data solutions and streamline complex business processes.
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Nic Mussachio
I am a former wildlife biologist, teacher and coach, and bring 8 years of professional experience with expertise in data, written and verbal communication. I excel in a fast-paced environments, and as a quality driven Salesforce Certified Administrator, I work tirelessly to engage people and the surrounding community. Passionate about Salesforce and Customer Relationship Management (CRM), I thrive in teams to get tasks done and to get the optimal results under pressure.
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Patrick Martin
Patrick Martin is a Principal and Salesforce.com Practice Lead at Eigen X with over 20 years of experience in systems integration, digital transformation, and Salesforce strategy. He has led more than 50 Salesforce implementations across industries like manufacturing, healthcare, life science, communications, media, technology, and finance. Patrick specializes in helping clients modernize operations, boost user adoption, and deliver measurable ROI through scalable technology solutions.
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Rachel Cinelli
I serve as the Director of Analytics at Eigen X, specializing in data visualization. With over 15 years of experience, I help clients across industries turn complex information into clear, actionable insights. I use tools like Tableau and Power BI, combining storytelling with data, stakeholder engagements, and human-centered design to create impactful user experiences. My expertise bridges UX/UI principles with analysis to deliver solutions that are both visually compelling and user-friendly. I also teaches Data Visualization as an Adjunct Professor at Saint Joseph’s University.
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Sheri Wanasek
I am an accomplished Salesforce Consultant with a strong track record of driving business success through process improvement, strategic planning, and technology implementation. I have expertise in Sales Cloud, Non-Profit Cloud, Service Cloud and Financial Services Cloud. Known for delivering impactful results in fast-paced environments, I bring expertise in data management, agile team leadership, and stakeholder collaboration. I am customer-focused and relationship-driven, excelling at aligning business goals with innovative solutions while remaining committed to continuous learning and development.
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Sooraj Kesavadas
Sooraj Kesavadas is a Salesforce Manager and Architect at Eigen X with over seven years of experience and 12 Salesforce certifications. He brings a deep technical skill set in CPQ, Experience Cloud, Sales cloud, Service Cloud and integrations across sectors like SAAS, manufacturing, and higher ed. Known for turning complex requirements into scalable solutions, Sooraj has led end-to-end implementations involving Lightning components, API development, and integrations. His passion for innovation and cross-functional collaboration helps clients unlock the full potential of the Salesforce platform.
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Sumit Rathores
I am a data-driven consultant with a master's in business Intelligence & Analytics from Saint Joseph’s University. At Eigen X, I help clients unlock value through end-to-end data solutions, building pipelines with Python, Alteryx, and SQL, and crafting insightful dashboards with Tableau and Power BI. I also bring creative flair to his work through visual storytelling using Adobe tools. A passionate learner and member of multiple academic honor societies, I constantly explore new ways to turn data into meaningful impact.
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