If you are a Salesforce Admin , it is always painful when you have no way of detecting your customers automatically when they are interested in another product or service and fill up a web to lead form. 

If you are a Salesforce developer or admin, there may have been a scenario where you encountered this error message: “System.LimitException: Apex heap size too large: 6005934″. We recently had a client run into this issue, and I felt it would be a great blog post.

If you’re a university using Salesforce CRM for your enrollments and if you’re not using apps like TargetX or Enrollment RX, you might be tracking your prospective and registered students using the native Salesforce objects like contacts, accounts and leads. With my experience in implementing Salesforce for more than 25 universities, I have seen huge issues stem from this kind of customization which could impact you sooner or later.