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Eigen X Case Study - Rutgers Global
June 16, 2025
Salesforce, Higher Education, International Programs
Claire Lanzisera
Eigen X Case Study - Rutgers Global
Claire Lanzisera
June 16, 2025
Salesforce, Higher Education, International Programs

Eigen X Case Study - Rutgers Global

Claire Lanzisera
June 16, 2025
Salesforce, Higher Education, International Programs

Client Overview

Location: New Brunswick, NJ, USA

Employees: 25-50

Industry: Education Management

Solution: EDA, Sales, Service, Experience, Marketing​

Go-Live Dates: On Going

Rutgers Global is the university-wide unit of Rutgers University committed to leading, developing, and promoting international initiatives and education. We foster global engagement that enriches the student experience, builds faculty excellence, and enhances Rutgers University’s national and international reputation as a preeminent teaching and research university. Rutgers Global nurtures the diversity of Rutgers and New Jersey, advances cross-cultural awareness, and cultivates citizens and leaders whose knowledge and skills can bridge the local and global.

Challenge

  • The Rutgers Global team had many disparate systems used to manage processes across their different teams​

  • Many processes were not clearly defined across the Rutgers Global with responsibilities shifting between team members year-to-year​

  • All offices within Rutgers Global operate very independently with limited coordination on daily tasks

Solution

  • Defined key processes for all teams that are a part of Rutgers Global​

  • Designed and implemented these processes into Salesforce making use of EDA, Sales Cloud, Service Cloud, Experience Cloud, and Marketing Cloud​

  • Built separate apps for each Rutgers Global to maximize their interactions with Salesforce​

  • Integrated Salesforce with FormAssembly to simplify form intake

Result

  • Defined and simplified Rutgers Global processes to allow for consistency and efficiency year-over-year​

  • Created a shared system for Rutgers Global which has drastically increased transparency and collaboration​

  • We led extensive training which has resulted in significant user-adoption and self-sufficiency among their team

Tagged: Rutgers Global Salesforce, International operations CRM, Salesforce Experience Cloud, Salesforce Service Cloud, Salesforce Marketing Cloud, Eigen X case study, Higher education CRM solutions, Salesforce for universities, Cross-cultural engagement technology, Salesforce integration in education

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